Love Is in Your Shopping Cart: Three Brands Dropping New Collections This Valentine’s Day
- samiamjournal
- Feb 1
- 3 min read
Updated: Feb 10
It’s officially February, and you know what that means—love is in the air. This Valentine’s Day season is proving itself to be especially loving from the retail realm, with many brands announcing Valentine’s Day collections that will drop in the coming week. Here are three collections that you don’t want to miss out on and everything you need to know before they release!
Parke Valentine’s Day Collection
On January 29th, @parkeoffcial posted a thread of pink, white, and red-themed photos captioned "💌💌💌💌2.4." Followers of the brand knew they were in for a special surprise (perhaps Valentine's Day-themed) at the release of the images, which was confirmed the following day on Instagram. "IT'S OUR FAVORITE TIME OF THE YEAR & yours TOO ….. parke valentine's day coming 2.4 @ 10 AM EST💌."
Today, Parke released their line sheet for the Valentine's Day drop, which consists of over forty items. Among those items are seven new colorways of their popular mock neck sweater. One of the mock necks possesses a Valentine's Day twist on Parke's traditional logo, and the rest of the colorways feature shades of pink, red, or white. These sweaters are pairable with matching sweatpants released in this collection. The Valentine’s Day line sheet also includes new hoodies, pointelle loungewear, hair accessories, and more.
If the release is like past Parke collections, items will likely sell out fast. During the release of Parke's Tonal collection in mid-January, items sold out within minutes, and based on the current Parke craze fluttering over social media, it wouldn't be surprising if the drop of this collection followed the same pattern.
Be sure to have your laptops open and credit card information ready on February 4th at 10 AM EST if you want to get your hands on the Valentine's Day drop from Parke!
Dairy Boy Bubblegum Camo Collection
If you’re camo crazy, look no further than Dairy Boy’s bubblegum camo collection.
On January 28th, Dairy Boy founder Paige Lorenze and the brand posted a video to Instagram captioned “Thursday February 6th, 11:00 AM EST.” In the thirty-six-second video, Lorenze was seen on a pink dirt bike sporting the new collection, which included a cropped hoodie, sweatpants, and sweatshirt with the Dairy Boy logo on the back. All items were in the bubblegum camo pattern, a pink twist to typical camo.
The entire line sheet has not yet been released, but social media content suggests that the collection will also include a phone case in the same colorway, bubblegum camo.
Similarly to Parke, Dairy Boy is notorious for their quick sell-outs. If this collection appeals to you, don’t forget to mark February 6th at 11 AM EST on your calendar!
Love Shack Fancy X Roller Rabbit
Nothing screams love like two brands coming together for a Valentine’s Day collaboration, and Love Shack Fancy and Roller Rabbit are doing just that.
On January 28th, LoveShackFancy and Roller Rabbit took to Instagram to announce their collaboration. “Everyone’s favorite collaboration is back just in time for Valentine’s Day💓The limited-edition LoveShackFancy X Roller Rabbit capsule drops on February 4th with new limited-edition prints inspired by the day of love✨.”
Some prints in the collection blend iconic patterns from both brands into one coherent piece. This is the case for the two of the collaboration’s pj sets, one which blends Roller Rabbit’s iconic monkey print and LoveShackFancy’s distinctive florals, as well as another pj set merging Roller Rabbit’s heart prints with LoveShackFancy’s classic bows.
On TikTok, Roller Rabbit posted more glimpses of the collection, which is set to include more loungewear sets in colors like pink tie-dye.
This is the fourth collaboration between LoveShackFancy and Roller Rabbit. Previous collections between the two brands have been very successful (no wonder they are doing a fourth!) and tend to sell out quickly, like Parke and Dairy Boy. For the best chance to purchase something from the collection before the stock is gone, head to either LoveShackFancy or Roller Rabbit’s websites on February 4th and check both brands’ social media platforms for updates on the exact time the collection will be released.
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